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Key Account Management

Here's how to communicate successfully with your most important customers

Here you will discover:

  • What makes successful key account management 
  • How to approach your key accounts
  • What qualifications key account managers need
  • What is expected of a modern key account management
  • How to choose your key accounts
  • How the "strategic key account analysis" helps you
  • How to master difficult annual interviews
  • How to escape pure price negotiation
  • How to become a long-term partner of your key account 
  • Which customers do not suit you as key accounts

Afterwards you will be able to:

  • Make long-term profits with professional key account management
  • Improve your existing key account management or introduce a new one
  • Distinguish improvable key accounts from time thieves
  • Invest more time in strategic key account planning and relationship management
  • Add value to your key accounts
  • Convince your key accounts at the annual discussion
  • Defend your position during tough price talks

Additional benefits and specifics:

  • Up to 16 participants
  • 4x4 video training®
  • Personal training video on SD card
  • Personal scripts and practice check lists and/or an achievement journal
  • Tutorial support (project-dependent)
  • Transfer phase (project-dependent)
  • Participants also benefit from their personal practice project

Classroom part: 2 days