Key Account Management
Here's how to communicate successfully with your most important customers
Here you will discover:
- What makes successful key account management
- How to approach your key accounts
- What qualifications key account managers need
- What is expected of a modern key account management
- How to choose your key accounts
- How the "strategic key account analysis" helps you
- How to master difficult annual interviews
- How to escape pure price negotiation
- How to become a long-term partner of your key account
- Which customers do not suit you as key accounts
Afterwards you will be able to:
- Make long-term profits with professional key account management
- Improve your existing key account management or introduce a new one
- Distinguish improvable key accounts from time thieves
- Invest more time in strategic key account planning and relationship management
- Add value to your key accounts
- Convince your key accounts at the annual discussion
- Defend your position during tough price talks
Additional benefits and specifics:
- Up to 16 participants
- 4x4 video training®
- Personal training video on SD card
- Personal scripts and practice check lists and/or an achievement journal
- Tutorial support (project-dependent)
- Transfer phase (project-dependent)
- Participants also benefit from their personal practice project
Classroom part: 2 days
