International hotline, free of charge:
00800 200 200 20

Food industry

Food wholesalers face challenges such as product comparability, sales via promotions and high employee turnover. Successful wholesale companies in the food sector therefore need highly motivated and well-trained sales staff. In order to stand out from the market competitors, the sales force not only needs a professional personal approach to its own sales activities and products, but also tried-and-tested sales techniques such as customer benefit-oriented reasoning, highlighting the USP, courage in price negotiation and the ability to be a strong closer.

In food retailing, the big margin providers are the delicatessen departments. Well-trained employees manage to generate up to 20% more sales in these departments through active "selling". With VBC sales training tailored to the exact requirements of the food industry, your company and the individual potential and strengths of your employees, you prepare your sales staff for the challenges in the food industry in the best possible way and thus ensure the long-term success of your business. We look forward to hearing from you!