Sell complex services professionally
Here's how to develop strategic sales processes
Here you will discover:
All the basics of a strategic sales process
How to mentally prepare yourself
How to demonstrate to the customer high solution competence
How to achieve many strategically important "commitments" from your customers
How to reach your conversation partners emotionally
How to use tried-and-tested questioning techniques
How to involve several partners in the dialogue
What you must take into account with visualisation
How to process sales presentations in a structured manner
How to inspire decision-makers to opt for your solutions
How to design your presentations in a "multi-media” way
When and how analogue presentations beat digital ones
How to use analogue media such as flip charts and pin boards
How to build a better understanding of your customers' future strategies through the relationship network
Afterwards you will be able to:
- Make use of visual aids in the sales pitch
- Score with different types of people
- Give multi-media presentations
- Stress the benefits to your customers exactly
- Present complex contents in an enthralling way
- Check the satisfaction of your dialogue partners
- Communicate well with several people at the same time
- Generate long-term strategic customer value
Additional benefits and specifics:
- Up to 16 participants
- 4x4 video training®
- Personal training video on SD card
- Personal scripts and practice check lists and/or an achievement journal
- Tutorial support (project-dependent)
- Transfer phase (project-dependent)
- Various training media
Classroom part: 3 days
