Sell luxury goods professionally
Here’s how to become a sales specialist in the premium segment
Here you will discover:
- How the “wealthy” shop and why they make decisions differently
- Which behaviour patterns you can observe
- How to recognise premium customers and how to find them
- Why any recommendation can be "worth its weight in gold"
- How to make your quality of service distinctive
- How to perfectly communicate your unique selling point (USP)
- How important your positioning as a "right business partner" is
- Which communication channels are the most successful
- Which communication channels your customers prefer
- How to develop your price-value system
- How to avoid price negotiations and still make the sale
Afterwards you will be able to:
- Handle premium customers competently and thus celebrate even more sales successes
- Recognise your customers’ communication channels
- Understand better customers that buy luxury goods
- Convey your USP to wealthy customers
- Acquire new luxury customers through recommendations
- Turn luxury segment customers into regular customers
- Become unmistakable and indispensable
Additional benefits and specifics:
- Up to 16 participants
- 4x4 video training®
- Personal training video on SD card
- Personal scripts and practice check lists and/or an achievement journal
- Tutorial support (project-dependent)
- Transfer phase (project-dependent)
Classroom part: 2 days
