International hotline, free of charge:
00800 200 200 20

Vision & Mission

Our Values


VBC stands for successful, practice-oriented training and coaching for people who sell. Our goal is to help sales people to achieve sales success and to satisfy their customers in doing so. VBC uses modern training methods and techniques for use by people. VBC stands for partnership-based sales, where the seller builds a relationship with his customer (basis of trust).

VBC distances itself from “bamboozle methods” and “outsmarting the customer”. Nor will we accept orders for such training. VBC has also set itself the goal of improving the image of sales people among the general public.


The market leader in high-quality sales training in Central Europe.