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Programme 12 in field selling and key account management

Here’s how to become a top seller in field sales in just a year

This programme was developed for the needs of salespeople in the field and key account management in order to work practically on individual performance potential. Practice-oriented exercises and tasks of special areas of the sales process are the focus. Monthly topics and annual goals are developed together (for example, self-motivation, time management, new customer acquisition, interview preparation, interviewing, needs assessment, presentation of solutions, handling objections, language and body language, pricing and price negotiation, sales completion, follow-up and customer retention).



4 personal coaching sessions each lasting about 3 hours (start and finish meeting before month 1, interim session after month 6, final session after month 12). At the end of each month, scheduled telephone coaching (30-60 minutes). 365 days of “passive” supervision via telephone and email.

Afterwards you will be able to:

  • Turn more prospects into customers
  • Turn sales knowledge into sales success
  • Test new procedures and implement them successfully
  • Make more sales with buying customers
  • Radiate confidence in difficult sales situations
  • Make permanent customers regular customers

Additional benefits and specifics:

  • Individually created programme 
  • Personal scripts and handouts

Duration: 12 months