Sell complex product solutions professionally
Here's how to develop successful product sales
Here you will discover:
All the basics of a strategic sales process
How to understand and control your customers' buying centres
How to mentally prepare yourself
How to achieve many strategically important "commitments" from your customers
How to reach your conversation partners emotionally
How to involve several partners in the dialogue
What you must take into account with visualisation
How to process sales presentations in a structured manner
How to inspire decision-makers to opt for your product solutions
How to design your presentations in a "multi-media” way
When and how analogue presentations beat digital ones
How to use analogue media such as flip charts and pin boards
How to build a better understanding of your customers' future strategies through the relationship network
Afterwards you will be able to:
- Make effective use of visual aids in the sales pitch
- Convince those responsible at the buying centre
- Give multi-media presentations
- Work out the benefits of your customers exactly
- Present complex contents in an enthralling way
- Check the satisfaction of your dialogue partners
- Communicate well with several people at the same time
- Generate long-term strategic customer value
- Complete project sales reliably
Additional benefits and specifics:
- Up to 16 participants
- 4x4 video training®
- Personal training video on SD card
- Achievement journal with check lists and self-learning units
- Mentoring by tutors
- Transfer phase
- Various training media
Classroom part: 3 days (2+1)
