Sell luxury goods professionally as a field sales representative

Here you will discover:

• How the “wealthy” shop and why they make decisions differently

• Which behaviour patterns you can observe

• How to recognise premium customers and how to find them

• Why any recommendation can be "worth its weight in gold"

• How to make your quality of service distinctive

• How to perfectly communicate your unique selling point (USP)

• How important your positioning as a "right business partner" is

• Which communication channels are the most successful

• Which communication channels your customers prefer

• How to develop your price-value system

• How to avoid price negotiations and still make the sale

• Handle premium customers competently and thus celebrate even more sales successes

• Recognise your customers’ communication channels

• Better understand customers who buy luxury goods and so sell luxury goods professionally

• Convey your USP to wealthy customers

• Acquire new luxury customers through recommendations

• Turn luxury segment customers into regular customers

• Become unmistakable and indispensable

• Up to 16 participants

• 4x4 video training®

• Personal training video on SD card

• Personal scripts and practice check lists and/or an achievement journal

• Tutorial support (project-dependent)

• Transfer phase (project-dependent)

Classroom part: 2 days