International hotline, free of charge:
00800 200 200 20

Sell luxury goods professionally as a field sales representative

Here’s how to become a sales specialist in the premium segment

Here you will discover:

  • How the “wealthy” shop and why they make decisions differently

  • Which behaviour patterns you can observe

  • How to recognise premium customers and how to find them

  • Why any recommendation can be "worth its weight in gold"

  • How to make your quality of service distinctive

  • How to perfectly communicate your unique selling point (USP)

  • How important your positioning as a "right business partner" is

  • Which communication channels are the most successful

  • Which communication channels your customers prefer

  • How to develop your price-value system

  • How to avoid price negotiations and still make the sale

Afterwards you will be able to:

  • Handle premium customers competently and thus celebrate even more sales successes

  • Recognise your customers’ communication channels

  • Better understand customers who buy luxury goods and so sell luxury goods professionally

  • Convey your USP to wealthy customers

  • Acquire new luxury customers through recommendations

  • Turn luxury segment customers into regular customers

  • Become unmistakable and indispensable

Additional benefits and specifics:

  • Up to 16 participants

  • 4x4 video training®

  • Personal training video on SD card

  • Personal scripts and practice check lists and/or an achievement journal

  • Tutorial support (project-dependent)

  • Transfer phase (project-dependent)

Classroom part: 2 days